SOFT-SEL® water softening salt: new look, same quality
We're giving the SOFT-SEL® water softening salt packaging a fresh new look. Here's a summary of the key benefits.
Identify the right product faster
A larger logo, a clear layout and distinct visual recognition for each product type ensure you can identify the right SOFT-SEL® product at a glance. This helps you choose faster and reduces the risk of errors.
Ready for international markets
Product information and instructions in 24 languages make the renewed SOFT-SEL® packaging suitable for use across different countries and international working environments. This ensures a consistent, recognisable packaging experience everywhere.
More focus on sustainability
SOFT-SEL® places extra emphasis on sustainability, without compromising on quality. SOFT-SEL® CRYSTALS deliver the same reliable performance as salt tablets, but with a lower environmental footprint.
In addition, we are gradually switching to packaging made with 35% recycled plastic (PCR). This helps us steadily reduce our environmental impact while maintaining quality, product protection and ease of use.
Gradual introduction from 2026
The renewed SOFT-SEL® packaging will be introduced gradually in 2026. During this transition period, the current and new packaging may temporarily coexist.
Naturally, product quality remains exactly the same.
If you have any questions, please do not hesitate to contact us.
