Press room

As Belgium’s only salt producer, ZOUTMAN regularly features in the national, regional and international press. From the world’s tallest sea salt tower in the port of Ghent to our multimodal logistics, from winter cold snaps to clean-label sea salt for the food industry: this page brings together articles, interviews and reports from 2018 to today, organised by year.

Each item comes with a short summary, a link to the original article and, where available, a PDF of the publication. Most articles are in Dutch; the language is indicated for each item.

De Tijd: “Flemish family business becomes Europe’s largest sea salt producer”

With the world’s tallest and most advanced sea salt production tower in North Sea Port Ghent, ZOUTMAN announces a new phase of growth.

Read the article in De Tijd (NL)

At a glance

Five articles that define ZOUTMAN: the world’s tallest sea salt tower, sustainable logistics, salt expertise and the role of de-icing salt in Belgium.

Flemish family business becomes Europe’s largest sea salt producer
De Tijd · 11 October 2022 · ZOUTMAN announces the construction of the world’s tallest and most advanced sea salt production tower in North Sea Port Ghent, a 30 million euro investment.  PDF

Why is one salt 142 times more expensive than another?
De Standaard · 5 March 2025 · De Standaard turns to ZOUTMAN to explain sea salt, mined salt and the true CO₂ cost of salt.  PDF

Zoutman wins the 2025 Baanbreker Award with 103,934 fewer road kilometres
HLN · 27 November 2025 · Multimodaal.Vlaanderen rewards the shift from road transport to inland waterways and rail.  PDF

At this Flemish company, mountains of de-icing salt are waiting for winter
Het Nieuwsblad · 2 January 2026 · Around 60 percent of the de-icing salt on Flemish roads comes from ZOUTMAN, the country’s only salt producer.  PDF

The whole world on sea salt
Trends · June 2024 · In its Made in Belgium series, Trends goes behind the scenes at the new production site in Ghent.  PDF

Press contact

Are you a journalist working on an article or report about sea salt, the salt market or ZOUTMAN? We are happy to help with background information, figures, interviews, visuals or a visit to our sites in Roeselare and Ghent (North Sea Port).

Thidrek Van Grunderbeeck
Marketing & Communications Manager
thidrek.vangrunderbeeck@zoutman.com

Logos, product photos and high-resolution visuals are available in our Brand Center.

2026

Winterprik zorgt voor stormloop bij zoutproducent Zoutman in Gent en Roeselare: “Bestellingen komen sneller binnen dan we ze kunnen verwerken”

HLN · 7 January 2026 · NL

During the cold snap of January 2026, the Ghent and Roeselare sites are running at full capacity. Co-CEO Bert Lamote: “Our people almost feel like a call centre today, but everyone is pitching in.”

More press coverage in 2026

Meer dan 120 medewerkers uit naburige firma’s houden opruimactie op bedrijventerrein

Het Nieuwsblad · September 2026 · NL
More than 120 employees of companies on the Schaapbrugge business park in Roeselare, including ZOUTMAN, teamed up to clear litter. The clean-up reflects the close cooperation between the businesses on the site.

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Bedrijven op Schaapbrugge slaan handen in elkaar voor grote opruimactie: “Proper bedrijventerrein is een visitekaartje”

HLN · 22 September 2026 · NL
HLN reports on the joint clean-up on the Schaapbrugge business park in Roeselare, home to ZOUTMAN’s headquarters. More than 120 employees from neighbouring companies took part.

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Kristallen of tabletten? Waarom de juiste keuze van onthardingszout het verschil maakt

Installatie & Bouw · September 2026 · NL
Trade magazine Installatie & Bouw talks to Michiel Heethem and Thidrek Van Grunderbeeck about the quality of water softener salt. An independent lab test shows that SOFT-SEL® Crystals are a fully fledged alternative to salt tablets and produce saturated brine faster.

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Slimmer, veiliger en duurzamer: zo verandert bedrijventerrein Schaapbrugge de komende jaren

HLN · 9 September 2026 · NL
POM West-Vlaanderen, the City of Roeselare, the province, WVI and VLAIO present the transition plan for the Schaapbrugge business park, where ZOUTMAN is based. The plan focuses on waterborne logistics via the Roeselare-Leie canal, energy exchange and safer cycling.

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Zelfde volumes en service, lagere ecologische voetafdruk – Zoutman maakt de modal shift

Value Chain · June 2026 · NL
In Value Chain, supply chain manager Wouter Lambert explains how ZOUTMAN is making its outbound logistics more sustainable: containers leave by inland waterway and rail, with no compromise on volumes or service levels.

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Pekel: slim voor je proces, beter voor je mensen

FoodTec · June 2026 · NL
More and more food companies are switching from dry salt to ready-to-use brine. FoodTec highlights the ergonomic, quality and sustainability benefits of MARSEL® LIQUID, with Paulig as a practical example.

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Zoutman wint Baanbreker: “Waarom nog containertransporten door de Kennedytunnel sturen?”

Logistics Management · March 2026 · NL
Sustainability Manager Maarten Delbaere and Logistics Manager Olivier Himpe explain ZOUTMAN’s award-winning multimodal strategy. From Ghent and Roeselare, most export containers now travel to Antwerp by barge.

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Na winterprik vult Zoutman strooizoutvoorraden op volle toeren aan

Flows · 2 February 2026 · NL
After the first cold snap of 2026, ZOUTMAN’s Ghent site is running at full speed to replenish Belgium’s de-icing salt stocks. Commercial manager Michiel Heethem explains the supply by seagoing vessel and the processing per application.

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De koolstofvoetafdruk van ZOUTMAN meten maakt beter

MVO Vlaanderen · January 2026 · NL
MVO Vlaanderen shows how ZOUTMAN measures its carbon footprint and uses that measurement to make targeted improvements, as part of the ‘Clean Salt, Clear Goals’ sustainability programme.

Read the article

Winterprik doet zoutproducent Zoutman in Gent en Roeselare op volle toeren draaien: “We zijn er klaar voor”

VRT NWS · 4 January 2026 · NL
VRT NWS visits the salt warehouse in the port of Ghent during the first cold snap of the year. ZOUTMAN supplies cities and municipalities, the Flemish roads agency, supermarkets and DIY stores.

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Eerste sneeuw van 2026? Bij dit Vlaamse bedrijf wachten letterlijk bergen strooizout

Het Nieuwsblad · 2 January 2026 · NL
Het Nieuwsblad portrays ZOUTMAN as the country’s largest salt producer. Co-CEO Bert Lamote estimates that around 60 percent of the de-icing salt used in Flanders comes from ZOUTMAN.

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2025

Zoutman spaart 103.934 wegkilometers uit en wint zo Baanbreker Award 2025: “Voor de leefbaarheid in onze regio”

HLN · 27 November 2025 · NL

ZOUTMAN wins the 2025 Baanbreker Award from Multimodaal.Vlaanderen for its determined shift from road to inland waterway and rail: 103,934 fewer road kilometres and 125 tonnes less CO₂ in one year.

Growing is a must; otherwise you stand still.
Bert Lamote, CEO ZOUTMAN — Voka Ondernemers, November 2025 (translated from Dutch)

More press coverage in 2025

Succesfamilie Sobry verkoopt nu insecticiden: ‘Vanuit Roeselare bestrijden we dodelijkste dier ter wereld’

De Tijd · 16 December 2025 · NL
De Tijd profiles the West Flemish Sobry family of entrepreneurs, founders of sea salt processor ZOUTMAN and Desotec, who are writing a new chapter in the aviation industry with Aero-Sense.

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Greener routes for sustainable sea salt

PortNews (North Sea Port) · December 2025
Port magazine PortNews describes how ZOUTMAN is shifting its outbound logistics to multimodal transport, saving thousands of truck kilometres and 143 tonnes of CO₂ a year on its way to net zero by 2047.

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“Groeien is een must, anders sta je stil”

Voka Ondernemers · November 2025 · NL
In-depth interview with CEO Bert Lamote in the members’ magazine of Voka West-Vlaanderen on 25 years of ZOUTMAN: from a small salt trader to an international niche player in sea salt with five core sectors and customers in 60 countries.

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Familiebedrijf Zoutman wint award voor duurzame logistieke strategie

AVS · 27 November 2025 · NL
Regional broadcaster AVS covers the 2025 Baanbreker Award. In 2026 ZOUTMAN aims to triple the number of road kilometres saved to almost 295,000 kilometres, seven times around the world.

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Zoutman wint Baanbreker Award dankzij duurzame logistiek

Made in Oost-Vlaanderen · 27 November 2025 · NL
The port of Ghent has become the strategic hub in ZOUTMAN’s modal shift. Sustainability manager Maarten Delbaere: “Sustainable logistics is good for the climate, and the region benefits too.”

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Zeezoutproducent ZOUTMAN zet in op modal shift

Flows · 10 October 2025 · NL
Together with POM West-Vlaanderen and Multimodaal.Vlaanderen, ZOUTMAN switched in 2025 to rail transport to Poland and inland shipping to Antwerp. The goal: 20% fewer road kilometres by 2030.

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Waarom is het ene zout 142 keer duurder dan het andere? “Himalayazout is consumentenbedrog”

De Standaard · 5 March 2025 · NL
In the De Helpdesk column, spokesperson Thidrek Van Grunderbeeck explains why mined salt is cheaper than sea salt, and why the CO₂ footprint of vacuum salt is many times that of sea salt.

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“Dankzij ons strooizout kan iedereen veilig de weg op”: enige zoutproducent van ons land steekt met plezier een tandje bij

KW · 13 January 2025 · NL
At the first cold snap of 2025, ZOUTMAN shifts up a gear. CEO Bert Lamote on a company that can now be found in almost every European country, the United States and Australia.

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2024

De hele wereld aan het zeezout – achter de schermen van zeezoutproducent Zoutman

Trends · June 2024 · NL

In its Made in Belgium series, Trends goes behind the scenes at the new production site in the port of Ghent. ZOUTMAN wants the world to switch from mined salt to sustainable sea salt, with CO₂ emissions 30 times lower.

Also in 2024

Efficiëntie opdrijven door te werken met pekel

FoodTec · February 2024 · NL
FoodTec shows how food companies gain efficiency by replacing bagged salt with MARSEL® LIQUID, ZOUTMAN’s ready-to-use brine. Sales Manager Christophe Vermote explains the production process and the benefits.

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2023

Wie durft? ZOUTMAN in Gentse haven zoekt stoere medewerkers om de hoogste zouttoren ter wereld te onderhouden

HLN · 2 March 2023 · NL

With a spectacular recruitment campaign on the roof of the 64.5-metre salt tower, ZOUTMAN is looking for technicians and operators. CTO Jan Cerpentier: “In clear weather we can see as far as Doel and Sint-Niklaas.”

More press coverage in 2023

Wanneer kiezen voor gebruiksklare zoutpekel in plaats van droog zout?

Food Process · June 2023 · NL
Trade magazine Food Process compares dry salt with ready-to-use brine: switching to MARSEL® LIQUID saves up to 40% in handling costs and improves ergonomics on the shop floor. With examples from Paulig, Gourmand, Aveno and Aigremont.

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Zoutman zorgt voor duurzaam en additiefvrij zeezout

VLAIO · 7 April 2023 · NL
VLAIO supported the construction of the new refinery for additive-free sea salt. Co-CEO Bert Lamote on the ecological advantages of sea salt over mined salt, and on sustainability as both an economic and a human story.

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Zoutman verhoogt productiecapaciteit met grootste productietoren ter wereld

Establis · March 2023 · NL
Engineering firm Establis describes the structural challenges of the 64.5-metre production tower in North Sea Port: mushroom floors, prefab beams for the silos at a height of 20 metres and safe working during construction.

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Wie wil werken in hoogste ‘zouttoren’ ter wereld? Het uitzicht is alvast indrukwekkend

Het Nieuwsblad · March 2023 · NL
ZOUTMAN is looking for fifteen new technicians and operators for the salt tower in the port of Ghent and sent its employees up to the roof for a promotional video.

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2022

Vlaams familiebedrijf wordt grootste zeezoutproducent van Europa

De Tijd · 11 October 2022 · NL

De Tijd on the 30 million euro investment in the port of Ghent. Co-CEO Bert Lamote explains how ZOUTMAN perfected a technology to supply sea salt without anti-caking agents (E535/E536) worldwide.

We are modest, but I dare say this is the most advanced plant of its kind. Our engineers worked on it for years.
Bert Lamote, co-CEO ZOUTMAN — De Tijd, 11 October 2022 (translated from Dutch)

More press coverage in 2022

A tower as new stepping stone – Zoutman readies for new growth in salt business

PortNews (North Sea Port) · December 2022
PortNews outlines how the new production tower at the Kluizendok heralds ZOUTMAN’s next growth step: 150,000 tonnes of extra capacity, around forty extra jobs and a stronger role for North Sea Port as a food port.

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Bert Lamote blikt vooruit: “Juiste keuzes maken op vlak van duurzaamheid”

KW · 18 November 2022 · NL
In KW Roeselare’s Rodenbach interview, co-CEO Bert Lamote looks ahead to ZOUTMAN’s future: sustainability as the common thread, the new plant in Ghent and the impact of milder winters on demand for de-icing salt.

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“Rock ’n roll in een conservatieve sector”

KW Magazine · November 2022 · NL
Profile of CEO Bert Lamote in KW’s magazine. With the new production site in the port of Ghent, ZOUTMAN catapults itself into the ranks of Europe’s largest sea salt producers, in a sector that rarely innovates.

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Zoutman bouwt meest geavanceerde productietoren ter wereld voor zeezout in North Sea Port

Transport Online · 13 October 2022 · NL
Dutch trade medium Transport Online picks up the news of the 30 million euro investment in the port of Ghent, highlighting the sustainability aspects of building upwards.

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ZOUTMAN bouwt nieuwe productietoren om wereldwijde vraag naar zeezout te kunnen volgen

FoodTec · 12 October 2022 · NL
FoodTec on the new tower producing additive-free sea salt. Mayor Mathias De Clercq: “That sea salt from the port of Ghent is used all over the world is something to be proud of.”

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Kluizendok krijgt grootste zouttoren ter wereld

Voka · 11 October 2022 · NL
Voka Oost-Vlaanderen sees ZOUTMAN as the global reference for high-quality sea salt and describes the ambition to move the food industry from mined salt to sea salt.

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Zoutman bouwt meest geavanceerde productietoren ter wereld voor zeezout in North Sea Port

North Sea Port · 11 October 2022 · NL
Port authority North Sea Port on the investment that strengthens its strategic pillar as a food port. CEO Daan Schalck: “This tower shows how growth and sustainability can go hand in hand.”

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Roeselaarse Zoutman zorgt met investering van 30 miljoen euro voor unicum in de haven van Gent

Made in West-Vlaanderen · 11 October 2022 · NL
Made in West-Vlaanderen stresses that the Roeselare site continues to play an important role, while the extra capacity in Ghent is needed to keep up with global demand for sea salt.

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Zoutman investeert 30 miljoen euro voor de bouw van een nieuwe productietoren

Link Magazine · 11 October 2022 · NL
Dutch industry magazine Link on ZOUTMAN’s growth strategy: the new tower adds 150,000 tonnes of capacity and should help the family business double its turnover by 2030.

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Gent krijgt hoogste en modernste productietoren voor zeezout ter wereld

Food Process · October 2022 · NL
Trade magazine Food Process on the new production tower and MARSEL®’s additive-free sea salt. Co-CEO Bert Lamote: “Food companies want to switch to additive-free sea salt as quickly as possible.”

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Zoutman bouwt in haven Gent hoogste zouttoren ter wereld: ‘Vooral om aan de groeiende vraag naar duurzaam zout te voldoen’

BN DeStem · 11 October 2022 · NL
The Dutch press picks up the news too: Zeeland daily BN DeStem on the ‘salt skyscraper’ in North Sea Port and the growing demand for sea salt without artificial additives.

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’s Werelds grootste productietoren voor zeezout staat in Gentse haven

Flows · 11 October 2022 · NL
Logistics medium Flows on the new tower and the decision to build upwards. CTO Jan Cerpentier explains why it pays off, with inland shipping as the logistical backbone.

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Zoutman bouwt hoogste productietoren voor zeezout ter wereld in Gent: “Duurzamer en natuurlijk”

KW · 11 October 2022 · NL
KW talks to co-CEO Bert Lamote about the new tower: “Because we work with gravity, we use less energy. And all the water is purified and reused.” The head office stays in Roeselare.

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West-Vlaamse zeezoutproducent bouwt hoogste productietoren ter wereld

Focus & WTV · 11 October 2022 · NL
The West Flemish regional broadcaster on the new tower in Ghent, where ZOUTMAN focuses specifically on additive-free sea salt. Cameras remove the last traces of sand or shell.

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Zoutman bouwt hoogste productietoren

AVS · October 2022 · TV report · NL
Regional broadcaster AVS films ZOUTMAN’s new production tower at the Kluizendok.

Watch the report

30 miljoen investering in grootste zoutvat van Europa

Kanaal Z · October 2022 · TV report · NL
Business channel Kanaal Z films ZOUTMAN’s investment in the port of Ghent.

Le sel marin, une autre spécialité belge

RTBF (JT) · 11 October 2022 · TV report · FR
The RTBF evening news features a report on ZOUTMAN and the new sea salt tower in Ghent: sea salt as a Belgian speciality.

Watch the report

Zeezoutproducent Zoutman bouwt grootste productietoren ter wereld in haven van Gent

VRT NWS · 11 October 2022 · TV report · NL
VRT NWS report on the presentation of the new production tower at the Kluizendok, with footage of the site and an explanation by ZOUTMAN.

Watch the report

Zout op de frieten verzekerd: hoogste ‘zouttoren’ ter wereld wordt in Gent gebouwd en kost 30 miljoen euro

Het Nieuwsblad · 11 October 2022 · NL
From 2023, ZOUTMAN produces 150,000 tonnes of sea salt a year in the new tower. Thanks to gravity, heat recovery and reuse of process water, the site is almost self-sufficient in energy.

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Het hoogste zoutvat ter wereld staat in Gent

De Standaard · 11 October 2022 · NL
De Standaard describes the 64.5-metre production tower with 22 silos at the Kluizendok, half a metre taller than Ghent’s Boekentoren, and ZOUTMAN’s choice for additive-free sea salt.

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Moet er nog zout zijn? Strooidiensten houden zich klaar voor aprilse sneeuwval

De Gentenaar · April 2022 · NL
During exceptional snowfall in April, Ghent’s gritting services get their salt and brine from ZOUTMAN, which manages Northern Europe’s largest covered stock of de-icing salt in the port area.

Download PDF

2021

Zoutbedrijf uit Roeselare schenkt gratis kleine peper- en zoutzakjes aan 600 horecazaken uit de buurt

VRT NWS · 20 April 2021 · NL

VRT NWS on the initiative with which ZOUTMAN supports Roeselare’s hospitality sector as it reopens after lockdown: free MARSEL® single-serve sachets of sea salt and black pepper.

More press coverage in 2021

Zoutman steunt Roeselaarse horeca

Mandelnieuws · 22 April 2021 · NL
Local news platform Mandelnieuws on the free single-serve sachets for Roeselare’s hospitality sector.

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Zoutman geeft de horeca een goed gevoel

Made in West-Vlaanderen · 20 April 2021 · NL
Every restaurant and café in Roeselare can request free boxes of MARSEL® single-serve sachets via marsel.be, in line with the hospitality protocol that temporarily replaces salt and pepper mills with individual portions.

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Zoutman steekt horeca hart onder de riem met gratis zout

Het Nieuwsblad · April 2021 · NL
Het Nieuwsblad on ZOUTMAN’s support campaign for Roeselare’s hospitality sector as it reopens after lockdown.

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“Wij dragen ons korreltje zout bij”: Zoutman steunt Roeselaarse horeca met coronaproof portieverpakkingen

HLN · April 2021 · NL
HLN on the free MARSEL® single-serve sachets with which ZOUTMAN helps local hospitality businesses reopen safely.

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Zoutman steunt Roeselaarse horeca met peper en zout tijdens de heropstart

KW · 16 April 2021 · NL
KW on ZOUTMAN’s hospitality initiative, with reactions from Horeca Midden-West-Vlaanderen and local owners. Dieter Verfaillie: “Many customers asked us for sea salt in single-serve sachets.”

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Extreem druk bij zoutleverancier Zoutman in Roeselare: “Het is een uitdaging om alles rond te krijgen”

VRT NWS · 10 February 2021 · NL
During the cold snap of February 2021 the phones never stop ringing. Cities and municipalities with a fixed contract get priority, and ZOUTMAN sticks to the agreed prices despite the surge in demand.

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Port of Ghent North Sea Port

2020

Van de Caraïben tot net voor uw oprit: dit is de lange weg van strooizout

Het Nieuwsblad · 7 December 2020 · NL

Het Nieuwsblad retraces the journey of de-icing salt: from tropical salt pans and 60,000-tonne ships to Europe’s largest salt terminal in Ghent, with ZOUTMAN as Belgium’s only salt producer.

A salt shortage would quickly bring the food and pharmaceutical industries to a standstill.
Bert Lamote, COO ZOUTMAN — Food Industry, March 2020 (translated from Dutch)

More press coverage in 2020

Zoutman pakt uit met strooizoutgarantie

KW · 25 December 2020 · NL
Because Belgian winters are unpredictable, ZOUTMAN launches a de-icing salt guarantee: public authorities can reserve salt without any purchase obligation. Co-CEO Bert Lamote: “We’re on tenterhooks.”

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Strooizout op onze wegen komt uit Caraïben, Brazilië en Australië: “Het wordt met grote zeeschepen aangevoerd”

VRT NWS · 7 December 2020 · NL
Co-CEO Bert Lamote explains where the de-icing salt on our roads comes from and how ZOUTMAN, with a stock of 250,000 to 300,000 tonnes, supplies the municipalities of East Flanders and the Flemish roads agency.

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Poco Loco kiest bewust voor MARSEL® zeezout

Food Industry · September 2020 · NL
Feature on the partnership between ZOUTMAN and Poco Loco, which switched entirely from vacuum salt to clean-label MARSEL® sea salt for its tortilla chips and wraps. Also available in French.

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Werken in tijden van corona

Terra Magazine · 30 June 2020 · NL
Terra visits ZOUTMAN’s Ghent site and describes how the company, with an internal corona team, quickly took measures in the office, on the shop floor and in the use of wheel loaders and cranes.

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Elektrische membraanventielen en elektromagnetische debietmeters bij Zoutman

Expert Engineering Zone (GF Piping Systems) · 18 June 2020 · NL
Technical case on the automation of brine production: electric diaphragm valves and electromagnetic flow meters replace manual ball valves and visual flow meters, resulting in more accurate dosing.

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Digital Transformation at ZOUTMAN

Kanaal Z · June 2020 · TV report
English version of the Kanaal Z report on the digital transformation at ZOUTMAN.

Zoutman werkt door: “Zout is essentiële grondstof in de productieketen”

Made in Oost-Vlaanderen · 25 March 2020 · NL
The Ghent salt producer sounds the alarm: the price of salt bears no relation to its importance to society. To guarantee continuity, ZOUTMAN invests heavily in machinery and technology every year.

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Zoutman werkt door: “Zout is essentiële grondstof in de productieketen”

Food Industry · 24 March 2020 · NL
During the coronavirus crisis, ZOUTMAN points to the crucial role of salt for the food and pharmaceutical industries. Thanks to extensive automation and strict hygiene measures, production remains guaranteed.

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Duizenden tonnen strooizout wachten op winterprik, gemeentebesturen zien het graag gebeuren

VRT NWS · 30 January 2020 · NL
At ZOUTMAN in the port of Ghent, 60,000 tonnes of de-icing salt are waiting for a cold snap that never comes. VRT NWS explains why the company, which does far more than de-icing salt, is not losing sleep over it.

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2019

Zoutman neemt nieuw hoofdkantoor in gebruik: “We staan klaar om de komende jaren tientallen nieuwe jobs te creëren”

HLN · 27 February 2019 · NL

ZOUTMAN opens its new headquarters on Schaapbruggestraat in Roeselare, a 2.5 million euro investment. The family business has doubled its turnover in ten years and wants to create dozens of new jobs.

More press coverage in 2019

Nichespeler in zeezout

MT Magazine · September 2019 · NL
Management magazine MT portrays ZOUTMAN as a niche player shipping some 300,000 tonnes of sea salt a year to all corners of the world, with a focus on high-quality food salt and sustainable transport by water.

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Standaardisering op de controllers van Phoenix Contact ondersteunt groei bij ZOUTMAN

Phoenix Contact · August 2019 · NL
Application story on the automation of the production tower in Roeselare, with sixteen 220-tonne silos, standardised Ethernet communication and integrated safety signals.

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Onze haven op bezoek bij Zoutman

AVS · July 2019 · TV report · NL
In its ‘Onze haven’ series, regional broadcaster AVS visits ZOUTMAN’s salt terminal at the Kluizendok in the port of Ghent.

Employer branding: eerlijke reclame voor je bedrijf

PW. · June 2019 · NL
Dutch HR platform PW. cites ZOUTMAN’s recruitment film as a textbook example of honest, authentic employer branding.

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Digital Transformation

Kanaal Z · June 2019 · TV report · NL
Report by business channel Kanaal Z on the digital transformation at ZOUTMAN, from the electronic consignment note to automated production.

Uiterst precies betimmerd – hoofdkantoor Zoutman, Roeselare

Het Houtblad · May 2019 · NL
The Dutch timber construction journal zooms in on the thermally modified ash cladding in the new headquarters, a warm contrast to glass, steel and concrete.

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Zoutman zoekt technisch personeel

Radio 2 Oost- en West-Vlaanderen · March 2019 · Radio · NL
Radio 2 covers ZOUTMAN’s recruitment campaign in East and West Flanders.

Zoutman zoekt technici met filmpje

Het Nieuwsblad · March 2019 · NL
Het Nieuwsblad on the humorous recruitment video with which ZOUTMAN stands out from the many West Flemish companies looking for technicians.

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Zoutman zoekt tiental techniekers en procesoperatoren met opvallende rekruteringscampagne

HLN · 21 March 2019 · NL
With the ‘Zie jij meer in zeezout?’ campaign and a playful recruitment film, ZOUTMAN is looking for around ten technicians and process operators for its high-tech production site along the E403.

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Industrieel gebouw zonder clichés

Bouwen aan Vlaanderen · March 2019 · NL
Architecture magazine Bouwen aan Vlaanderen on ZOUTMAN’s new headquarters, designed by CAAN Architecten: a glass volume with triple glazing, wooden meeting boxes and a well-considered modular structure.

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Zoutman groeit en bouwt daarom nieuw kantoor

De Weekbode · March 2019 · NL
With the growth of recent years, the old head office in the centre of Roeselare had become too small. De Weekbode visits the new building, where sustainability and investing in people take centre stage.

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Zoutman is meer dan opslagplaats voor strooizout

Het Nieuwsblad · March 2019 · NL
At the opening of the new headquarters, ZOUTMAN stresses that de-icing salt is only a small part of its activities: the company processes hundreds of thousands of tonnes of sea salt a year for food, water treatment, agriculture and industry.

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Zoutman onthult nieuw hoofdkantoor

Radio 2 West-Vlaanderen · February 2019 · Radio · NL
Radio 2 West-Vlaanderen reports on the opening of ZOUTMAN’s new headquarters in Roeselare.

Zoutman onthult nieuw ecologisch hoofdkantoor

Made in West-Vlaanderen · 27 February 2019 · NL
The new energy-efficient headquarters along the Roeselare-Leie canal offers 1,350 m² of office space and was finished with ecological materials such as ash wood. The eye-catcher is the company bar ‘BARSEL’, a nod to the MARSEL® food salt.

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2018

Zoutman pioniert met digitale vrachtbrief

HLN · 4 July 2018 · NL

ZOUTMAN is one of the first Belgian companies to introduce the electronic consignment note (e-CMR). Drivers have deliveries signed off digitally on an iPad, after which the customer immediately receives all documents by email.

More press coverage in 2018

The complex logistics of sea salt & the sustainable company behind it

PortNews (North Sea Port) · December 2018
North Sea Port’s magazine sheds light on the complex logistics behind sea salt: supply by seagoing vessel, storage in Ghent, inland shipping to Roeselare and the family business’s sustainability efforts, from zero-discharge status to e-CMR.

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Zoutman pioniert in digitalisering logistieke sector

Made in West-Vlaanderen · 2 July 2018 · NL
By introducing e-CMR, ZOUTMAN cuts the administrative burden in logistics by up to 75 percent. The company had already pioneered paperless customs (PLDA) and digital invoicing.

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ZOUTMAN in brief

  • Independent Belgian family business, founded in 1997, with its headquarters in Roeselare and a production and logistics site at the Kluizendok in North Sea Port (Ghent)
  • Producer and processor of sea salt and Belgium’s only salt producer, shipping up to 450,000 tonnes of sea salt a year to customers in more than 60 countries
  • Europe’s largest covered salt terminal (storage capacity 300,000 tonnes) and, since 2023, the world’s tallest sea salt production tower (64.5 metres)
  • Brands: MARSEL® (food salt) and SOFT-SEL® (water softener salt); also de-icing, agricultural, industrial and wellness salt
  • Certified to BRCGS, IFS, ISO 14001 and Kosher; ‘Clean Salt, Clear Goals’ sustainability programme and winner of the 2025 Baanbreker Award for multimodal transport

This page presents a selection of press articles from 2018 to today. The PDFs are copies of the original publications, offered for documentation purposes only; copyright remains with the respective publishers.